A reader recently took great issue with this editor — well, also with the paper in general but specifically this editor — for a column that dared mention adult beverages and — gasp! — seemed to be affording free advertising for a beverage company, a brewer of beers.

He was so angered by the content of the column that he even got MADD. That is, he seemed to want MADD to intervene, having apparently come to the conclusion that even writing about beer means someone is driving drunk.

Whiting is executive editor of the Index-Journal. Contact him at 864-943-2522; email rwhiting@indexjournal.com, or follow him on Twitter @IJEDITOR. Views expressed in this column are those of the writer only and do not represent the newspaper’s opinion.