Small Business Saturday is wedged between Black Friday and Cyber Monday, offering a local alternative for the holiday shopping season.

Such was the case Saturday in Uptown Greenwood as people arrived at the shops along Main Street to take part in the national initiative that began in 2010.

Things were a bit slow — possibly because Clemson and South Carolina’s college football teams were playing each other — but people were trickling in to browse the wares at Uptown businesses.

“The importance of Small Business Saturday is shopping small and shopping local and just keeping your dollars here in Greenwood — because we’re the ones giving back to the local community,” Sugar owner Sandi McClain said.

McClain said she places ads in local football programs, donates to silent auctions and supports other community activities.

“The big box stores are not doing that, so keep your money here because we can give it right back,” she said.

Shoppers were certainly in the spirit of the holiday season — and being part of Small Business Saturday.

“You want to see these businesses prosper and do well, and, if we can support them, I think it’s awesome,” said shopper Sophia Skylacos, who was joined by two friends.

Linda Dodd came from McCormick to see what businesses had to offer.

“I brought them (her friends) to Greenwood to see all the little shops here,” Dodd said. “I think it’s great to support the community. All communities. Small Business Saturday should be a time when all the shops are open and all the people are out.”

HH Turner Jewelers was busy with shoppers looking at a variety of items.

Manager Cathy Bouknight said that if people want local stores, they need to shop at local stores.

“If you shop at a local store, then you are helping yourself, you’re helping the community, you’re providing jobs,” Bouknight said. “You can feel the item and touch it instead of buying it online. As far as jewelry is concerned, I don’t see why anyone would ever buy jewelry online because it is such a personal item that you want to be want to be able to look at it, see it and touch it.

“You don’t get the kind of customer service on the internet. When you’re talking to a real person, and they are able to tell you all the details — all the ins and outs — you just really can’t get that from a computer.”

Main & Maxwell owner Laura Bachinski had a steady flow of customers looking at the works of local artisans.

“We are the heart and soul of this town,” Bachinski said. “If you are shopping in a small business, that money stays right here. The tax money stays here. The profit stays here. I pay taxes to the city that stays here. The customers are not only supporting me as a business owner, and the artists who have their work here, but they are supporting the whole community by shopping local.”

Contact staff writer Greg Deal at 864-943-5647 or follow on Twitter @IJDEAL.