J.C. Penney, which been serving Greenwood since 1925, closed its store Friday, following an announcement the company made in February.

A long chapter in Greenwood’s retail history came to an end Friday, after J.C. Penney Co. closed its doors following nearly 100 years of service to the city.

In February, the company said it was shuttering the Emerald City store inside the Greenwood Mall as one of 26 nationwide.

A store manager told an Index-Journal reporter on Friday that corporate policy prohibited photographs or interviews with employees on their final day.

J.C. Penney spokesman Carter English explained the company’s rationale when the retailer first announced it would close the Greenwood store.

“This decision is the result of an ongoing review of our store portfolio, which includes assessing locations that may not meet our required financial targets or represent an opportunity to capitalize on a beneficial real estate asset,” English said.

J.C. Penney opened its first Greenwood location in 1925 and operated at its present location since the mall opened in 1979.

“The stores identified for closure either require significant capital, are minimally cash flow positive today relative to the Company’s consolidated average or represent a real estate monetization opportunity,” the company said in a press release announcing fourth-quarter earnings results.

Contact staff writer Adam Benson at 864-943-5650 or on Twitter @ABensonIJ.