Groucho's

The Columbia-based deli chain Groucho’s Deli is on its way to Greenwood, under the care of franchise owner Robert Larkins.

The Columbia-based deli chain Groucho’s Deli is making its way to Greenwood, according to a post on the “Grouncho’s Deli (Greenwood, SC)” Facebook page.

The deli’s main Facebook page posted Thursday evening “Welcome to our growing Groucho’s Deli Franchise family Robert Larkins.”

“I like Groucho’s,” Larkins said with a laugh. “I always eat at Groucho’s whenever I’m near one. They give good food and they’re consistent.”

The deli specializes in sandwiches, like their iconic Apollo Dipper — a sub roll with ham, turkey and melted Swiss cheese served with one of the company’s trademarked sauces. They also offer a variety of salads.

Larkins’ location is at the corner of Bypass 25 Southeast and Highway 25 South, situated between the Food Lion and Dollar Tree.

Larkins, an electrical contractor by trade, said he came to an unofficial agreement with the company in February but was waiting on all the permits to clear before it was made official Thursday. It isn’t his first venture as a restaurant owner — he and his wife owned the Greenwood Sandwich Company years ago before selling it.

Groucho’s was started by Harold “Groucho” Miller in Columbia in 1941, according to the deli’s website.

The mustachioed, cigar-smoking Miller’s reputation as a joker earned him the nickname of Groucho, after Groucho Marx.

The deli’s first franchise was in Lexington in 2000, and since then has spread to more than 30 locations across the state and into North Carolina.

Contact staff writer Damian Dominguez at 864-634-7548 or follow on twitter @IJDDOMINGUEZ.