When Wayne Morton Jr. opens his new Edgefield Street restaurant in a few weeks, passersby will have no trouble finding its location thanks to a large sign he’s installed.
More than likely, however, their noses will guide them there long before the building even comes into view.
Morton, who for 30 years has run L&W Catering with his business partner, Larry Pope, is embarking on a new culinary adventure that will bring a twist to the buffet-style cooking other locations offer.
Starting Oct. 5, Morton’s 1513 Edgefield St. eatery will open Tuesday through Sunday, with each day having a theme: rotating between brunch, soul food, barbecue and seafood.
“I just wanted different, you know? Not going with the same food every day, so I came up with that concept,” Morton said. “It’s been my dream for a while, but it’s just so expensive to open up a restaurant.”
Morton’s hoping his business will prosper by being located in a part of the city where dining options are thin. Located just across from Self Regional Healthcare’s main campus, he’s optimistic about growing his brand.
“That’s what I’m banking on,” Morton said. “I’m really looking forward to it. I’m excited. My team’s excited.
A U.S. Army veteran and Greenwood native who served in Operations Desert Storm and Desert Shield, Morton spent 30 years working at Velux before retiring and going into business for himself.
“This is my retirement,” Morton said as he opened large cans of green beans in the middle of his kitchen. “This is a job you got to be passionate about. You got to love doing it.”
Morton, who has a staff of 14, said he plans to spend most of his time working alongside them once the doors open.
“I’m doing what I love to do and getting paid for it. This is actually a dream to me, man,” Morton said. “When you invest in something with your own sweat and tears, you do better.”