A screenshot of Greenwood Partnership Alliance's new website.

In the competitive world of economic development, even the smallest advantage can make the difference when it comes to landing a prospect.

So when the Greenwood Partnership Alliance was building its new website, officials knew exactly what they wanted to target potential leads.

“Our intent was for it to market the Greenwood community as a whole and to really be filled with data to give the quick visuals for a Web user right when they land on the page,” said James Bateman, the alliance’s business development manager.

The site went live in late December and coincides with a new strategic plan in the works.

With 26 percent of the local workforce tied into the manufacturing sector and Greenwood’s proximity to three major ports — Charleston; Savannah, Georgia; and Wilmington, North Carolina — Bateman said the website was constructed based on the questions most asked by prospective investors.

“Some of our neighboring counties that are top competitors of ours do not have direct access to those ports,” Bateman said.

Site preparation work has been a key strategy of the alliance for years, and the website continues that trend. In December, the state Department of Commerce certified the Greenwood East Rail Park — a 500-acre parcel of land off Emerald and Hillcrest Farm roads — as the only one of its type in the Upstate.

The designation means the acreage meets or exceeds minimum standards in areas including wetlands delineation; boundary and topographical surveys; and a protected species assessment.

“We’re listening to our prospects and the consultants, and a lot of these start with the available property, the utility infrastructure and once you start moving through the process with these companies, you’re getting into the labor pool and cost of living,” Bateman said. “While we launched this new website, we’re constantly looking for ways to improve it.”

Visit the website at partnershipalliance.com.

Contact staff writer Adam Benson at 864-943-5650 or on Twitter@ABensonIJ.